We proudly embedded sustainability into the Boat Race coverage, live on BBC One. Our editorial team highlighted the water quality issues that have halted the traditional cox throwing ceremony. In partnership with Fulham Reach, real-time data enriched the conversation as presenters Steve Backshall and Helen Glover filmed near their Thames-side home, offering a personal view on the wildlife and environmental changes that have impacted within recent years. A live studio chat with Mayor of London Sadiq Khan followed. The segment now serves as an ALBERT case study on their website, resource hub, training academy and social media.
